Lacoste
[ Spinor - SS26 Campaign ]
For the Lacoste Spinor SS26 campaign, we directed a series of five films, each exploring a distinct visual language and technique. From 3D to handcrafted 2D animation, the project unfolds as a fragmented yet cohesive narrative around the product.
We introduce the first chapter through a fully 2D handcrafted film, tracing a cycle of life where the Spinor emerges, evolves, and transforms. A visual system where nature, motion, and design converge into a continuous flow.
- DirectedLaCrapule Studio
- Art DirectionAlone & Associates
- ProductionThe Seventh House
- 2D Visuals DirectionFlorian Cailler
- 2D Animation TeamFlorian Cailler, Paul Surmont
- Additional AnimationAlessandra Rosmarino
- 3D AnimationGabrielle Selnet
- Highlights, Shadows & ColorHugo Léonard
- SoundGuapo du Soleil
For the remaining films, we explored the Spinor through four distinct 3D approaches, each with its own visual language. From hyper-realistic renderings to stylized cartoon aesthetics, and more technical, abstract environments, each film isolates a different facet of the product. A series of controlled variations, where one design adapts to multiple visual systems without losing its identity.
- DirectedLaCrapule Studio
- Art DirectionAlone & Associates
- ProductionThe Seventh House
- CGI TeamBenjamin Unger, Ouri Levin, Tao Nosjean, Julien Demey
- 3D ModelAdrien Bavant, Guillaume Saurel, Gergo Pfeiffer
- SoundGuapo du Soleil