Champion SS24
[ Z80 & Glen Rice Campaign ]
2024
For the launch of the Z80, Champion commissioned a full CGI film celebrating the sneaker’s bold identity. The Z80 travels through three emblematic Champion cities — Paris, New York and London — blending street culture, movement and digital energy.
- DirectedLaCrapule Studio
- CGI TeamTao Nosjean, Clément Servignat, Guillaume Saurel, Tom Jeanbourquin
- SoundLazur
For the collaboration between Champion and Glen Rice, we created a video showcasing the iconic sneaker that Champion made in collaboration with the famous basketball player and NBA All-Star: Glen Rice.
