Boohoo Man
[ SS21 Campaign ]
2021
For its SS21 campaign, Boohoo Man decided to mix technologies: between live action and CGI. We were commissioned to direct the post-production of the campaign, and we created a series of videos and stills, including real model and digital environments.
- Direction
- Creative Direction
- Post ProductionLaCrapule Studio
- CGI Lead ArtistSamy LaCrapule
- CGI TeamKylan Luginbühl, Lucas Latil
Boohoo Man decided to go completely digital for its Black Friday campaign. They contacted me to direct the campaign, as well as the whole CGI production. Through the story of a heroic hacker, we were able to develop a neo-futuristic aesthetic.
