Audemars Piguet
[ Royal Oak — 1017 ALYX 9SM ]
2025 & 2021
For the collaboration between Audemars Piguet, 1017 ALYX 9SM and Matthew M. Williams, we developed — as R&D — a 3D visual universe and a concept film echoing the Royal Oak’s radical minimalism. A fusion of haute horlogerie and digital brutalism.
- DirectedLaCrapule Studio
- ProducedLaCrapule Studio
- CGI TeamBenjamin Unger, Tao Nosjean
- Sound DesignGuapo du Soleil
For the launch of the Royal Oak Concept "Black Panther", Audemars Piguet and Vice asked us to design and create the 3D avatar of Fary, a French humorist. From his inspirations to his universe, including his physical criteria, his ideal superpower or his outfit, we scanned everything to bring to life the character he would dream of embodying.
- Produced byLaCrapule Studio
- Directed bySamy LaCrapule
- Agency
