Asics

[ SS22 China Campaign ]

2021
  • 3D & CGI

To promote their latest sneaker in Asia, Asics China commissioned a full CGI film featuring a custom avatar, animated worlds and immersive 3D environments. From sun-drenched desert landscapes to a futuristic city overgrown with nature, we crafted a visual journey blending heat, mystery and freshness.

  • Directed
    LaCrapule Studio
  • CGI Team
    Valentin Pons, Maëlys Poulet, Dream3r, Jin3D
  • Agency
    The OutPut
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Creative studio based in Paris — merging CGI, mixed media and post-production to shape the aesthetics of today.